NoBeing’s cheerful and colourful designs are inspired by a philosophy underlying the very name of the brand: the importance of accessories lies not in the designer herself, but the designer’s ability to bring happiness to others with their work. Hence, the importance of the designer is non-existent – “Nobeing”. The happiness is not only to be instilled into those who buy the accessories. Instead, Yen hopes to spread such happiness to their friends, family, and even going so far as to the next generation.
The accessories of NoBeing are made of small and detailed parts or materials collected from around the world. Skillful hands are then used to assemble such parts to create a unique product. The importance of such a process to create unique products is consistent with NoBeing’s belief, that is "everyone is beautiful because everyone is unique."